Peanut butter, lunch and an iron fist could, surprisingly, be the secrets to driving content velocity. The concept isn’t as far-fetched as it may seem according Bryan Deluca, Content Operations Director at Hearst Electronics Group, and Andrew Hanelly, SVP Strategy at McMurry/TMG. We joined them for a session at Media Next to peek at their strategies for driving content turnaround …
[Infographic] Integrating Video with Email
It’s true. Forrester Marketing reported that, in one study, including a marketing video in email campaigns improved click-through rates by as much as 300%. Intrigued yet? Well, that’s not all… The Perfect Pair Like root beer and ice cream or skinny jeans and hipsters, video and email are a natural match made online. 78% of people watch at least one …
[Infographic] 2014 Affiliate Summit AffStat Recap
Review the latest affiliate marketing benchmarks as reported by 1,800 affiliates sharing their methods, strategies and preferences. Compare the 2014 report to your own experiences in affiliate marketing for a unique perspective on the state of the industry. This post originally appeared on the AdStation blog.
Reengagement Strategies for Email Marketers
Building and maintaining reliable relationships with each of your clients can be one of the best strategies for ensuring customer satisfaction and retention. The challenge, though, comes in scaling your strategies to efficiently connect with many customers on a personal level. Enter email. Sending and reading email is the most popular online activity with 94% of Internet users regularly sifting …
[Video] Are Your Messages in the Inbox?
With 70% of “this is spam” complaints being made up of marketing messages, it’s no surprise that email marketers face a few challenges in the medium — the biggest of which is reaching the inbox. In fact, spam costs American firms and consumers nearly $20 billion each year. That’s like buying water for the entire world, twice. Or Iceland. You …
Engagement and Relevance: Keys to Email Deliverability
The topic of deliverability is pervasive in the email industry and it’s clear that email marketers are facing challenges in this area of their operations. We caught up with email marketing expert Bill Intrater, VP of Strategic Alliances at AdStation, for the answers to questions everyone is asking. Email, as an industry, seems to be experiencing some troubles with deliverability, …
[Infographic] 7 Deliverability Facts and Fixes That Are Changing the Email Landscape
Email deliverability is top-of-mind among digital marketers. Finding an effective route into subscribers’ inboxes has become a challenge as the email industry has evolved — but there are a few simple tricks to ensure your message reaches your readers. See facts from the latest industry benchmark reports alongside easy fixes for overcoming the most problematic trends in our latest infographic, …
3 Questions That Will Improve Your List Growth Incentives
Growing your email list can be a challenge. Many mailers turn to promotions and giveaways to sweeten the deal for potential subscribers while encouraging them to provide their information. Incentives can be excellent tools for list growth when used correctly — and we can help you do just that by asking a few simple questions. 1. Is the subscriber interested …
[Infographic] Are Your Messages In the Inbox?
With 70% of “this is spam” complaints being made up of marketing emails, it’s no surprise that marketers face a few challenges in the medium — the biggest of which is reaching the inbox. Last week, AdStation GM Matt Hoggatt pointed out that content relevance can make all the difference in avoiding ISP filters and having your message delivered. Now, …
Creating Effective Links
Adding a link to your email isn’t particularly difficult — but adding multiple and weighing what to link and where can be another story. Link placement and calls to action can make or break the effectiveness of your message. Improving the return on your investment of time and resources can be a few strategic steps away. Limit the number of …