Laura thrives in the messy in-between – those moments where clarity determines trajectory, often before language exists to describe it. For more than 20 years, she’s partnered with leaders shaping products, organizations, and movements at critical inflection points for growth.
Projects and Impact
One Ball for All™ global product activation built for impact
One Ball for All™ is a purpose-driven initiative alongside the 2026 global soccer tournament. The initiative unites Variety – The Children’s…
- January 31, 2026
- Laura Crossley
Mattering addresses mental health alongside career, purpose
In collaboration with bestselling author Jennifer Breheny Wallace, Laura led the creative direction and cover design and visual marketing components…
- January 27, 2026
- Laura Crossley
Tackling Tech expands to KC and New Orleans
In 2025, the Tackling Tech program with JREID InDeed and the American Heart Association equipped high school students with future-ready…
- January 15, 2026
- Laura Crossley
‘Takes Heart’ rallies women+ entrepreneurs
In only 4 months, Takes Heart initiative drove over $250,000 in new revenue to women-owned businesses across Kansas City. The…
- January 1, 2026
- Laura Crossley
Kauffman Foundation launches strategic grant-making approach
Laura created a brand and design system to support the launch of an all-new strategic grant-making approach at the Ewing…
- December 21, 2025
- Laura Crossley
Mattering curriculum activated at Harvard University
Since 2023, Laura has worked alongside The Mattering Movement to develop and expand the Mattering Curriculum. After piloting internationally with…
- December 20, 2025
- Laura Crossley
Addi grows small businesses with accessible marketing AI
Addi, powered by AdPredictive, is pioneering marketing AI specifically for small business growth. By streamlining ad production and media buying,…
- December 19, 2025
- Laura Crossley
Kansas City sprints toward end of homelessness
The Way Home is ending homelessness in Kansas City by 2035. In 2025, the org has fueled the development of…
- July 18, 2025
- Laura Crossley
Vision, Meet Velocity
Strategic Clarity and Growth
Laura partners with executive teams to ground innovation in market dynamics, consumer insight, and long-range positioning – ensuring the right ideas move forward with the structure required to scale.
Narrative Architecture
Laura translates complex value drivers into clear, compelling narratives that anchor go-to-market strategy and strengthen competitive advantage.
Product and Experience
Working across executive, design, research, and product teams, Laura aligns strategy and execution to ensure offerings meet real consumer needs while reinforcing brand integrity.
Ecosystem Design and Partnerships
Laura aligns brand, R&D, operations, and external partners to build shared KPIs, decision frameworks, and collaborative structures that support resilient growth.