Sending marketing messages to purchased email lists is a notoriously dangerous practice. Sure, you can achieve quick reach, but it can make a permanent impact on your sender reputation and deliverability. The solution? Marketers have found long-term success in building and mailing first-generation lists. To truly understand the value of first-generation data, we must first know the pitfalls of purchased …
7 Things 1998 Can Teach You About Email Marketing
“What will he say today?” I wonder. I turn on my computer. I wait impatiently as it boots up. I go online and my breath catches in my chest until I hear three little words: you’ve got mail. I hear nothing, not even a sound on the streets of New York. Just the beat of my own heart. I have …
Hitting the Target: Strategies for Targeting Digital Audiences
In the lands of B2C and B2B advertising, no one is a stranger to targeting. However, a recent study reported that 76% of marketers do not utilize behavioral data in segmentation or targeting. It also showed that only 38% believe they are capable of targeting prospects versus returning customers — concluding that “there’s a disconnect between segmentation development and execution.” The most obvious …
Top 5 Advantages of Email Marketing
Even with the rise of social media, programmatic ad buying, native advertising and more, email marketing continues to make a splash as one of the most effective solutions for reaching your target audience. Add in automated solutions for buying reach to email audiences and you’re sure to see a rise in your ROI and greater success in your campaigns. Why? Because email …
Stop Sending Sucky Subject Lines
Crafting perfect subject lines takes much more skill than one might expect. In fewer characters than your typical tweet, you must grab attention, make a point and cause just enough curiosity to inspire a click. The perfect subjects are very much a balance of art and science — involving just enough creativity to entertain while very strategically moving subscribers on …
Test, Review, Optimize and Repeat (and Repeat, and Repeat)
The process is pretty standard. You create your email. You test it — for quality, function, usability, engagement and so on. You see what works and, more often, what doesn’t. Make your changes. Then, start the process again. Endlessly. You may be thinking, “oh, no, that’s simply not true. We only have to test our emails a couple of times …
Why Design Matters More Than Ever
Redefine design? Forget about it. Design evolves and, especially where the online world is concerned, it’s been making huge strides for years. Design is no longer the act of “making it pretty.” With the rise of data-driven design, it’s now as much of a science as it is an art — those that have mastered the balance of the two …
Going Mobile: The Challenges Ahead
For advertisers, infiltrating the mobile space at full force isn’t easy. Screens are smaller, content is refined and the experience is optimized for ease, speed and efficiency. In an environment where user-friendly design comes at a significant premium, advertisers are challenged to innovate before their reach is compromised. At Media Next, Jeff Barish, Head of Digital Sales and Strategy at …
AdStation Launches Website to Highlight New Solutions
AdStation, the email channel of Adknowledge, today announced the launch of its new website built around new and upcoming product features. Aiming to improve the user experience, the new site features a sleek, modern design that will highlight future launches and technologies for email publishers and advertisers. “With a series of new launches on the horizon, we wanted to create …
10 Quotes You Missed at Media Next
Media Next 2014 came and went in a whirlwind. Taking over two floors of Time Square’s Marriott Marquis, the show gathered some of the brightest minds in publishing to discuss content, advertising, marketing and everything in between. With three jam-packed days in New York City, you’d better believe that there were plenty of amazing ideas floating around. We overheard a …