According to MarketingProfs, “email is thriving, not perishing, in our social media-loving age.” In fact, publishers can take advantage of social media to easily extend the reach of email and boost click-through rates. The CTR of an average email is 2.4%, but add social icons and the CTR jumps to 6.2% — a 158% increase! How can you integrate social …
Adding Value to Your Email Newsletter
Newsletters are highly powerful email marketing tools. Each piece of them is strategically built to ensure that subscribers read your message, click your links and create an efficient ROI. It’s too easy, though, to get stuck in the vicious cycle of haphazardly regurgitating content in an effort to “just release a story” or meet distribution deadlines. Sadly, that practice counteracts …
[Infographic] Boost Campaign ROI with Email Marketing Integration
Email remains the workhorse of digital marketing strategies with a worldwide user base of more than 897MM accounts. More impressive than email’s solo performance, though, is its impact on integrated digital campaigns. While it’s perfectly natural for email marketing to play nicely with most digital media, stats are showing that new out-of-the-box blends of video, social and email strategies are …
Go Responsive with Free Email Frameworks
Responsive design has grown in necessity as designers and developers aim to create a consistent user experience across the barrage of devices a user touches day to day. In email development, that goal is only complicated as we’re challenged to accommodate the unique needs of the ever-growing list of email clients, browsers and apps in circulation. Even without the responsive …
[Infographic] Audience on the Move
Is your audience going mobile? Chances are high that they already have. Stats from the Pew Research Internet Project Mobile Technology Fact Sheet, as translated into our own exciting infographic, showcase just how important it can be to consider mobile optimization as part of your email marketing strategy. As noted in the graphic, AdStation mobile-friendly creative showed a 20-30% performance …
Shake Your Arbonne-Bon
“I’m not a party girl.” Say it with me. You know – the Tupperware/Thirty One/Pampered Chef/Premier Designs/Mary Kay-type party socialite that shops and shows all the latest lines in her own living room. That’s not me – I’ve always been absolutely terrible at it. However, for Arbonne, I made an exception. Let’s be honest – for Kristin, I made an …
YARPP Announces New Offers and Promotions
If we’re friends or followees, then you’re no stranger to YARPP. I’ll admit — it may sound a bit like a goose gaging on some greens but that’s probably why I like talking about it so much — it’s just damn fun to say. yarpp. yuh-ar-puh. yyyeee-arp. For those of us in the know, Yet Another Related Posts Plugin has …
The Interview Process
In what was arguably one of my most entertaining professional moves ever, last Spring, I sent a hiring manager a set of web graphics with zombies photoshopped into his company’s devices. I was amused. He was not. I didn’t get the job. Since then, I’ve realized it takes a really potent kind of crazy to love doing sample projects. They’re …
Into the Woods: Little Critters Baby Shower
The twins are coming and this auntie is losing her shit. More than a month ago, Mom and I tossed together a fun little shower to celebrate my cousin – a new mommy-to-be. Let’s ignore the fact that it’s taken no fewer than 40-something days to pull together a post about it. I’ve been excited since May when I ran …
Bet You’ve Been Wondering About Those Pants
Six months ago, I wore the worst jeans in the world to work. By the end of the day, I had a year-long gym membership and a mantra that kind of resembled a strategy: feel healthier. With the New Year rung in and an inevitable rush of resolvers descending on my gym tomorrow, it’s probably about time to check in …