Crafting perfect subject lines takes much more skill than one might expect. In fewer characters than your typical tweet, you must grab attention, make a point and cause just enough curiosity to inspire a click. The perfect subjects are very much a balance of art and science — involving just enough creativity to entertain while very strategically moving subscribers on to the real deal — your message.
The AdStation creatives write, test and optimize thousands of subject lines each month. They’ve seen it all — short, long, intricate, simple, subtle, shocking and beyond. We quizzed them on what works best and rolled the details into the perfect eBook just for you — the Pretty Great Guide to Subject Lines.
Share a link to the eBook below or complete the form to the right to download the full eBook!
Preview the eBook
The eBook’s 24 pages are packed with details for making the most of your email’s first impression. Stand out from the crowd with helpful tips on:
Messaging • Subject Length • Capitalization and Case • Punctuation
Good Words vs. Flagged Words • Mobile Optimization • Personalization
Testing and Optimization • Visual Recommendations • Content and more!
For our friendly blog followers, the eBook is available for free download immediately. Claim your copy!
This post originally appeared on the AdStation blog.
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