Recently, I was challenged to reinvent AdPredictive’s messaging to resonate with a rapidly evolving market. We chose to adopt more simplicity in our approaches and language despite the very technical and complex science of what our technology can accomplish. The results of these efforts have included the delivery of a live 45-minute Adweek webinar featuring AdPredictive CEO Kristin Frank alongside AWS Worldwide GTM Lead Adam Solomon and data and analytics industry leader Ally Tubis, plus multiple 1-minute teaser videos that now represent the brand across the web.

Take a look:

See the webinar:

We’ve also added a series of Marketing Trend Talks industry podcast-style interviews and team spotlights, like our 5th consecutive renewal of ISO27001 and SOC 2 Type II certifications.