With The Unicorn Wellness Project, we jumped straight into building a splashy, energetic look and feel for growing their brand. The entire project was brand spanking new and would be the starting point for their new launch – so we really wanted to work it into just the right mark. And that, we did!
The splatters, color palette and shape all hold significant symbolism for the brand. The feminine, artsy palette has spiritual, healing undertones that lend well to the wellness-focused program. The inverse triangle is also a feminine symbol while the combination of both hints at the messiness and craziness of life as a whole.
All in all, the clean, bright take on this geometric design offered up the perfect energy for the new brand.