Digital marketing is our wheelhouse. My wheelhouse, even. I’ll absolutely claim this one as my own. After 15 years with a career very closely tied to digital initiatives alongside the evolution of the Internet, digital marketing is truly where I can point your business in the right direction and help you achieve some pretty epic shit. With that in mind, I’ve decided it’s finally time we launch an introduction to digital marketing.
Let’s start of by saying that this is going to be another amazing series of blog posts. Diving into digital marketing is a huge undertaking and, to truly make it valuable, you have to understand what you’re working with from a number of ever-evolving angles. We’ll hit them all, but it’s going to take a little time. Stick with me and you’re absolutely going to learn a thing or two (or many) about your digital marketing strategy and how to make it a powerhouse within your business.
What is digital marketing?
Digital marketing is the promotion of your product or service across electronic media. We often think “on the Internet,” and while that’s true, we’re not limited to just the web. Electronic devices, apps, point of sale kiosks — there are plenty of opportunities for electronic promotion without an Internet connection — and it all falls into the digital marketing umbrella.
Why do I need digital?
Digital marketing tactics carry some pretty great benefits depending on your goals and strategies. It’s biggest advantage over other media: data.
SAS breaks it down pretty well:
Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.
The data we’re able to gather as digital marketers can help us to achieve some pretty incredible feats — and we can do it faster than with any other marketing method. The data we collect about our audience, campaign performance, ROI and more allows us to pivot and optimize marketing strategies like never before. With that, we can achieve faster growth, higher returns and greater success — all while having the numbers to support our decisions and strategy.
I want to go digital! How do I start?
What a great decision on your part. Stay tuned in the coming weeks as we explore the ins and outs of digital marketing tactics and strategies. I’ll break down some simple action points for getting started in each medium that is right for you. And, we’ll take a look at some of the digital marketing metrics you need to be watching to ensure you’re pointed toward success.
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In the mean time, snag a copy of our (currently free!) audience targeting ebook. It’s an insanely fast read and is the perfect “step 1” to starting to build your digital marketing strategy. It will walk you through gathering existing data (you probably didn’t know you had!) and identifying just who you need to be reaching online. Then, it breaks down your options for how to target them — all of which will come in insanely handy in the digital marketing tactics we’re about to dive into! Let’s go!
Hey, hey — that Amazon link is an affiliate one. That just means that if you click it, Amazon might throw some spare change my way. #themoreyouknow