Marketing

What Are Affiliate Links?

You might have noticed, lately, that a few new affiliate links have been popping...

Now That You’ve Read Our Targeting eBook

Earlier this week, we announced the launch of our brand spanking new audience targeting...

Free Audience Targeting eBook Now Available

You read that right. Our free audience targeting eBook is finally available on Amazon!...

Your Blog is Not a Content Strategy (and Other Brutal Truths)

Content marketing goes well beyond writing a blog post and tweeting it to your...

What is Growth Hacking?

“Growth hacking” is a termed coined in 2010 by Sean Ellis to describe a...

4 Things You Need to Know About Audience Targeting for Small Businesses

In Q2 and Q3 of 2015, eMarketer reported that the primary challenge faced by...

Turn Intrigue to Commitment with Retargeting

Have you ever noticed that, after an online shopping spree, your favorite products seem...

Deliver Immediate Relevance with Geotargeting

And, here we go again. I can’t emphasize the value of targeting enough — and...

Contextual Targeting Boosts Ad Relevance

When it comes to audience targeting, how you target is equally as important as...

Using Demographics for Audience Targeting

Demographic targeting is one of the most straightforward and basic strategies for ensuring your...