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Choosing a Color Palette for Your Brand

The consistent use of color as part of your identity has been known to increase...

Just Launched: Sweet Kiss Brigadeiro Website

Now, you can get your brigadeiro fix easier than ever before! Today, we’re launching...

What is Growth Hacking?

“Growth hacking” is a termed coined in 2010 by Sean Ellis to describe a...

4 Things You Need to Know About Audience Targeting for Small Businesses

In Q2 and Q3 of 2015, eMarketer reported that the primary challenge faced by...

Turn Intrigue to Commitment with Retargeting

Have you ever noticed that, after an online shopping spree, your favorite products seem...

Deliver Immediate Relevance with Geotargeting

And, here we go again. I can’t emphasize the value of targeting enough — and...

Contextual Targeting Boosts Ad Relevance

When it comes to audience targeting, how you target is equally as important as...

Using Demographics for Audience Targeting

Demographic targeting is one of the most straightforward and basic strategies for ensuring your...

Portfolio Peek: American Heart Association Interactive HeartSounds

Design trends have certainly taken a step toward the simple — but well before...

Breaking Down Behavioral Targeting

Behavioral targeting provides a unique opportunity for your brand to reach your target audience based...