The process kicked off with inspiration sketches by everyone involved – including the kids. They hit on a lot of similar themes in their ideas, but had pretty distinct directions for how to create it. We explored them all! I drafted each of their designs in Illustrator. We met routinely to discuss, make adjustments to the concept and guide the entire brand to its final destination.
We arrived with an epic design of a globe inside of a heart paired with the logotype for added clarity. What we all loved most is the standalone capabilities of the heart – an absolutely perfect design for a sticker or t-shirt. In fact, shortly after we finished, the heart made it onto a skateboard to be forever loved and enjoyed.