The entire brand embraced geometric shapes and patterns – leaning into my STEM experience, front-end development capability and enjoyment of working hand-in-hand with technical teams and engineers. The entire look was complemented with a notably obnoxious gold glitter effect that (while typically was limited to social media) really took the energy and excitement of the whole thing completely ridiculous level. My clients and I had so much fun with every single process and I know that when they returned to my brand, the feeling was visualized.
The MARKETMOX brand was the fun and funky face to my contracting business for several years. When I stepped out of the corporate adtech space and started working with a variety of brands and business types, I wanted to represent myself and my services as a professional, holistic contributor to a hole that many organizations need filled: a mind that can connect the dots between business, product, design and communications. The MARKETMOX logo was born as a nod to the double M with a grounded structure that symbolized a way of bringing seemingly polarizing pieces of your business together. I added paint swatch artwork, backgrounds and gradients that both reflected the energy of my personality and perspective while also representing the “tools” needed for design and creation.