FindWhat was a subbrand and website run by Adknowledge. The site catered to supporting users in finding for sale items online and in their area. When I joined their in-house team, I was charged with branding, UX/UI design and full concepting for all of the company’s owned properties. FindWhat was a favorite design – ultimately because the story of the brand is so concisely told in the clean lines of the logo.

The mark is created from the unification of a map pinpoint alongside a sales tag. The tag acts as the location pin while the underlying circle signifies that the object is “found.” The image runs alongside a clean logotype with added interest in the ligature. While we didn’t expand on the brand much beyond logo and color palette – I still enjoy all the possibilities created by this quick and quirky brand story.

Logo design process