Bringing back a peek a this blast from the past, today! A few years ago, I worked with my former team to build out some sales materials for the MMPI Chicago Market. This sales brochure had to showcase advertising opportunities at Market while also blending with the event’s already-established branding.
The brochure took advantage of shades of the brand’s plum and olive tones to do some simple color blocking and maintain a clean layout. Smooth sans serif type faces kept the brochure easy to read. Some inverse blocks and type accented key details. And, some strategically chosen photos emphasized the home goods nature of the show within the design.
The entire design did a great job blending textures, photos and an ample amount of text into a clean, easily understood layout. The brochure was printed and delivered as a PDF email attachment — allowing the sales team flexibility in how they chose to use the end product.
I’m still somewhat obsessed with the color scheme and type in this one. Its simple elegance rings true to the Chicago Market brand, and in the end, it brought some real beauty to the promotion process.
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