Perfect Timing for Your Email Delivery
In marketing, timing is everything — right down to the moment you send an...
Update Neglected Email Data with 5 Easy Steps for List Cleaning
Sending email campaigns to old or stale lists can result in high numbers of...
Moving Toward Mailing First-Generation Data
Sending marketing messages to purchased email lists is a notoriously dangerous practice. Sure, you...
7 Things 1998 Can Teach You About Email Marketing
“What will he say today?” I wonder. I turn on my computer. I wait...
Hitting the Target: Strategies for Targeting Digital Audiences
In the lands of B2C and B2B advertising, no one is a stranger to...
Top 5 Advantages of Email Marketing
Even with the rise of social media, programmatic ad buying, native advertising and more,...
Stop Sending Sucky Subject Lines
Crafting perfect subject lines takes much more skill than one might expect. In fewer...
Test, Review, Optimize and Repeat (and Repeat, and Repeat)
The process is pretty standard. You create your email. You test it — for...
Going Mobile: The Challenges Ahead
[alert type=”info” heading=”Media Next 2014″]Catch up on all the news from Media Next 2014...
10 Quotes You Missed at Media Next
[alert type=”info” heading=”Media Next 2014″]Catch up on all the news from Media Next 2014...