Boats rocked in the distance as I absorbed the world from the rocky shore of Positano. Nearly a week into my Italy journey – I had spent a full day hopping planes, trains and buses to the coast. After a long night in a new place, I had finally found a peaceful moment to pause. View this post on Instagram So …
Laura’s 2015 to 2019 logo redesign
Without a doubt, one of the hardest creative challenges I ever face is redesigning my personal brand. Every piece of my day-to-day is dedicated to making brands around the world look epic. Whether its written content, graphic designs, video, marketing materials or beyond – I invest my time and talents in building up those amazing brands. My own, though, is typically …
The process of process
Development of a new process is rarely straightforward. On the surface, you can simply change what you’re doing. Do it differently. Continue doing it differently and the process has, effectively, changed. Sure enough, at a small scale, this application of change works. Especially where rapid iteration is necessary without clear measurement or next step. However, a key component of the …
Laundry, and then what?
The weird nature of the career I’ve found myself in constantly challenges the “and then what?” As a society, we push each day to automate and optimize. We make the mundane, repetitive and tedious move faster. We are the creators of the metaphorical machine that churns data, algorithms and commands into actions. We fill in the blanks “if this happens, …
An Aunt Day at the symphony
I solemnly swear that we’re up to no good. Over the past few years, Aunt Day has become a spontaneous day of magic in which the nieces and I discover something incredible. I do believe it began on a family trip when their parents had no choice but to trust me to chase the wildest one down a mountain. She …
Boarding the most dangerous flight in the world
The conscious decision to avoid nearly all Everest Base Camp-related research was strategic. I didn’t want to be talked out of it. Brief searches around the idea in years prior made the challenge sound epic and the experience sound amazingly rewarding. Beyond a gear list and the trek itinerary, the promise of a challenge and experience was all I knew …
Exploring Kathmandu, Nepal
Waking up in Kathmandu was surreal. The trip planning had taken months. The flights had been long and tedious. Our arrival felt more like a hazy dream than a monument marking the start of the journey. Surreal, indeed. Taking my first glimpses out of the hotel window in the daylight, I snapped a photo. I had no idea what I …
MCI > ORD > AUH > KTM
In my Moments from the sky entry in the journal, the idea of leaving home for this adventure was still very new. Adrenaline was pumping. Boyce and I landed in an easy routine of dashing through airport security to find a good lounge, have a sandwich and a drink, then dash to the gate to hop onto our next flight. …
“To both recognize and invent beauty”
A few years ago, when I took my first big leap into working for myself, my family rallied around to make sure I knew how capable I was for this journey. I doubt they realize that I still look at their words each and every time I need a reminder of that. Obviously your genius comes from your kind heart, …
Revisiting the Everest Base Camp stories
Each time I travel, I stash a new journal and fresh pen in the depths of my pack. Within a couple of days of finding some peace – I usually have plenty to jot down. The intention has always been to transcribe my entries into the blog. But, let’s be honest, the whirlwind return to reality never quite allows that to …