AdPredictive

As VP of Marketing and Experience at AdPredictive, I took a strategic, big-picture approach to shape the company’s product, brand, and customer experience. Working across leadership, product development, client services, and sales, I applied design thinking to improve processes, streamline decision-making, and create meaningful impact. I helped translate complex data and technology into clear, effective solutions that made it easier for customers to understand and act on insights. By focusing on both innovation and practicality, I drove measurable growth, strengthened market positioning, and helped the company scale in a fast-changing, privacy-focused industry.